Search, Display, Performance Max: Which Google Ads Campaign Type Will Get You the Best Results?

Don’t let your Google Ads campaigns go to waste. Choose the right campaign type for your business and target audience. Each of these Google Ads campaign types offers unique advantages and can be utilized strategically based on specific business goals and target audiences.

• Google Ads Search
  • High ROI due to targeted intent-based ads and high-quality traffic.
  • Example Use: A plumbing business using Google Ads Search to appear when users search for “emergency plumber near me.”
• Google Ads Display
  • Moderate ROI due to visual appeal and remarketing capabilities.
  • Example Use: An online clothing store using Google Ads Display to showcase a new fashion collection and re-engage past website visitors through remarketing.
• Google Ads Performance Max
  • Variable ROI depending on the efficiency of automated optimization.
  • Example Use: A company launching a new tech gadget leveraging Google Ads Performance Max for cross-channel exposure and automated optimization.

Ready to use the power of digital marketing to send your business through the roof? You’re in the right spot. My name is Robert Cecil, I’m here to help you navigate the fascinating world of Google Ads and give small and medium-sized businesses like yours the power to grow with the help of email.

Take Advantage of the Good Things

Using Google Ads to its Full Potential: Your Key to Growth

Are you ready to see amazing growth? Google Ads are effective, so use them! Let’s look at the three main areas of Google Ads campaign types and see how they can help your business in ways that nothing else can:

Google Ads Search Campaign Type: Climb to New Heights

Pros:

• Intent-Focused: Google Ads Search campaign type is meant for people who are actively looking for goods or services. Your ads show up when people search for related keywords, giving you the best chance to make a sale.
• Example: If you own a plumbing business, Google Ads Search can make sure that your ad shows up when someone looks for “emergency plumber near me.”
• High-Quality Traffic: People who click on your search ads are really interested in what you have to offer. This means that they are more likely to become leads and buyers.
• Managing the budget: You set daily budgets to make sure you don’t spend too much, which makes it good for businesses with limited funds.

Cons:

• Creativity is limited because search ads campaign type have character limits that make it hard to show pictures and be creative.
• Competitive Bidding: Popular terms can be pricey because there are a lot of people bidding on them, which affects your cost per click.

Google Ads Display Campaign Type: Draw People In and Get Them To Buy

Pros:

• Visual Appeal: With Google Ads Display campaign type, you can use eye-catching images, videos, and other rich media to engage your audience and get their attention.
• How to Use: If you have a new fashion collection you want to show off, Google Ads Display can put your beautiful pictures on fashion websites that are related to your collection.
• Remarketing: You can send ads to people who have already been to your website. This builds brand recognition and makes it easier for people to buy from you.
• Display ads can show up on a lot of websites, apps, and YouTube videos, which makes your business more visible.

Cons:

• Lower Intent: People may not be actively looking for your goods, so the conversion rate may be lower than with Search ads.
• Ad Blindness: Some users may get “banner blindness” and stop paying attention to display ads campaign type, which makes them less effective.

Google Ads Performance Max Campaign Type – Grow Your Audience

Pros:

• Automated Optimization: Performance Max uses machine learning to optimize ad placements across different Google networks, increasing performance in an efficient way.
• When you start a new product, Performance Max campaign type can automatically place your ads on search, display, and YouTube to reach more people.
• Cross-Channel Exposure: Performance Max combines the best parts of Search and Display, so you can reach users at different points in their buying process.
• Improved Conversion Tracking: Performance Max gives you detailed information about sales that happen across channels, which helps you improve your marketing strategy.

Cons:

• Performance During the Learning Phase needs some time to gather data and figure out how to improve performance.
• Because it’s automated, you don’t have as much power over where each ad goes and what it looks like.

Comparing the ROI on Each Google Ads Campaign Type

Let’s expand on the ROI for each Google Ads option with more details and examples:

Google Ads Option	ROI (Return on Investment)
Google Ads Search campaign type	High ROI due to targeted intent-based ads and high-quality traffic
Google Ads Display campaign type	Moderate ROI due to visual appeal and remarketing capabilities
Google Ads Performance Max campaign type	Variable ROI depending on the efficiency of automated optimization

📊 Google Ads Search Campaign Type – ROI: High

Explanation: Google Ads Search provides a high ROI because it targets users actively searching for specific products or services. These ads appear when users use relevant keywords, ensuring that your ads reach users with a high intent to purchase. As a result, the traffic generated by Google Ads Search campaign type is of higher quality, increasing the likelihood of conversions and maximizing your ROI.

Example: Let’s say you own a car rental company and use Google Ads Search to target the keyword “car rental Los Angeles.” When users search for this keyword, your ad appears, and since they are actively seeking car rental services in Los Angeles, the chances of converting them into customers are high. This targeted approach leads to a higher ROI for your advertising investment.

📊 Google Ads Display Campaign Type- ROI: Moderate

Explanation: Google Ads Display campaign type offers a moderate ROI because it focuses on visually appealing ads that aim to capture the attention of users. While the ads have broader reach and can increase brand visibility, the intent of the users is generally lower compared to Google Ads Search. However, the advantage of remarketing allows you to re-engage users who previously visited your website, increasing the likelihood of conversions over time.

Example: Let’s consider you run an online clothing store and use Google Ads Display to showcase your latest fashion collection. While the visual ads capture the attention of potential customers browsing fashion-related websites, they might not be actively searching for clothing at that moment. However, through remarketing, users who previously visited your website are reminded of your brand, leading to higher engagement and conversions, resulting in a moderate ROI.

📊 Google Ads Performance Max – ROI: Variable

Explanation: The ROI for Google Ads Performance Max campaign type can vary depending on how well the automated optimization works for your specific campaigns. Performance Max leverages machine learning to place your ads across various Google networks, aiming to maximize your performance efficiently. The ROI depends on how effectively the algorithm optimizes your ad placements and targets the right audience.

Example: Suppose you are launching a new tech gadget and decide to use Google Ads Performance Max campaign type to promote it. The algorithm dynamically places your ads on search, display, and YouTube, reaching a broad audience. If the algorithm performs well, you might achieve a higher ROI due to the increased exposure across multiple channels. However, if the optimization doesn’t align with your specific goals, the ROI might be more variable compared to other Google Ads options.

Remember, achieving a favorable ROI requires strategic planning, continuous monitoring, and adjustments to your campaigns. I’ll be by your side, providing expert guidance and fine-tuning your strategies to ensure you get the most out of your digital marketing investment. Let’s make the magic happen together! 💫

🎯 Frequently Asked Questions

How to Get Ahead with Online Marketing

🙋‍♂️ Q: How do I know which Google Ads campaign type choice is best for my business?

A: It depends on what you want to do and who you want to reach. Use Google Ads Search for immediate conversions, Google Ads Display for brand awareness and remarketing, and Google Ads Performance Max for cross-channel exposure and automatic optimization.

🙋‍♂️ Q: Can email and Google Ads really help me grow my business?

A: Yes, of course! By combining the power of Google Ads with an effective email marketing plan, you can grow and engage your audience, getting them to take action and become your loyal customers.

🙋‍♂️ Q: How can Robert help my business with customized marketing strategies and solutions?

A: Stepping into my role as your personal marketing guide, I bring a wealth of expertise to the table, backed by 20+ accredited marketing certifications. These qualifications span across various key aspects of marketing, from digital marketing and brand management to SEO strategies and social media management. My extensive credentials enable me to deliver effective and innovative marketing solutions that adhere to industry best practices and are informed by the latest trends and research.

Understanding your unique needs is my priority. I’ll invest considerable time to thoroughly familiarize myself with your specific marketing challenges, ambitions, and overall business goals. This process will involve engaging discussions, detailed explorations, and rigorous analysis to gain a comprehensive understanding of your current situation and desired objectives.

Our collaboration will be a dynamic process. We’ll brainstorm together, bringing our collective creativity and strategic thinking to the forefront. I’ll provide guidance, drawing on my extensive knowledge and experience, while your intimate understanding of your business and target audience will anchor our strategies in practicality and relevance. This synergy will ensure that the ideas we develop will resonate with your audience and be in line with your business context.

Our overarching aim will be to foster growth and success for your business. Whether it’s by enhancing your brand visibility, improving customer engagement, optimizing your digital presence, or developing impactful marketing campaigns, I’m dedicated to supporting you in achieving measurable results.

In sum, my role as your personal guide is more than just a consultant; I strive to be a strategic partner who’s invested in your success. Together, we’ll navigate the ever-changing marketing landscape, overcome challenges, and drive your business towards its goals.

Google Ads Campaign Type: Side-by-Side Comparison of the Three

Google Ads Option	Pros	Cons	Example Use
Google Ads Search campaign type	– Intent-focused targeting	– Limited creativity in ad format	If you run a plumbing business, Google Ads Search can ensure your ad appears when someone searches “emergency plumber near me.”
	– High-quality traffic	– Competitive bidding for popular keywords
	– Budget control
Google Ads Display campaign type	– Visually appealing ads	– Lower intent compared to Search ads	If you have a new fashion collection to showcase, Google Ads Display can display your stunning visuals on relevant fashion websites.
	– Remarketing for brand reinforcement	– Users may develop “banner blindness”
	– Wide reach across websites, apps, and YouTube
Google Ads Performance Max campaign type	– Automated optimization across Google networks	– Learning period for optimization	When launching a new product, Performance Max campaign type can dynamically place your ads on search, display, and YouTube to reach a broader audience.
	– Cross-channel exposure	– Limited customization
	– Enhanced conversion tracking

Remember that the Google Ads option you choose depends on your goals and the people you want to reach. Google Ads Search campaign type is great for immediate conversions, Google Ads Display campaign type is great for brand visibility and remarketing, and Google Ads Performance Max campaign type offers cross-channel exposure and automated optimization. Let’s work together to find the best fit for your business and make digital marketing work for you! 💫