On my resume, which I’m pleased you’ve discovered, you will find a versatile and accomplished professional with a diverse background in multiple industries. I’ve been able to successfully balance my expertise while working full-time in a variety of industries, including travel and tourism, telecommunications, and apparel e-commerce, due to my track record of consulting success. In addition to my extensive experience, I have a wealth of certifications that bolster my knowledge of the digital marketing field.
To learn more about my relevant skills and how I can benefit your company, I invite you to review the following descriptions of some of my professional leadership responsibilities: Alternately, download my achievements resume (PDF, 242 KB) to learn more about my marketing leadership accomplishments.
Professional Experience
Digital Marketing Consultant
Robert Cecil Consultancy
March 1996–present
Throughout my decades long career, I have established myself as a seasoned consultant and marketing strategist. With a track record of delivering exceptional results, I have made an indelible impact on clients across diverse industries. From renowned SMBs to global enterprises, I have consistently driven growth, transformed marketing efforts, and achieved unparalleled success.
- Orchestrated transformative marketing strategies for notable clients, including household names and industry leaders.
- Led high-impact campaigns, resulting in significant increases in brand awareness, customer acquisition, and revenue growth.
- Guided clients through market expansions, successfully penetrating new markets, and solidifying their global presence.
- Leveraged emerging technologies and innovative tools to stay ahead of market trends, optimize campaign performance, and drive exceptional returns on investment.
- Developed customized, data-driven approaches that captivated target audiences and generated substantial business growth.
- Foster lasting client relationships through exceptional customer service, strategic counsel, and a deep understanding of their unique business needs.
- Maintained a strong pulse on industry trends, consistently adapting and refining strategies to deliver outstanding results.
Marketing Director
Rocket Fuel Labs
November 2021–July 2023
- Directed teams and provided strong leadership in crafting digital strategies aligned with agency objectives.
- Oversaw the development of comprehensive digital strategies for clients, focusing on the “Paid,” “Shared,” and “Owned” areas of the PESO model.
- Acted as the primary point of contact for Digital Marketing Communications, offering strategic counsel, troubleshooting, and ensuring accurate reporting.
- Identified growth opportunities within existing client relationships and supervised the execution of digital and marketing operations strategies.
- Facilitated client reviews and conducted annual assessments to guide the professional growth of direct reports.
- Spearheaded initiatives to develop the agency’s digital staff, refine processes, and implement efficient systems.
- Managed finances, maintained contact lists, and oversaw website updates.
- Optimized SEO strategies and supported marketing and new business efforts.
- Played a key role in propelling the agency’s digital capabilities, delivering exceptional results for clients.
- Skills Applied: TikTok Ads, Apple Search Ads, Product Management, Business-to-Business (B2B), Analytics, Marketing Operations, Performance Metrics, Paid Social Media, Acquisition Marketing, Social Media Marketing, Web Development, Marketing, Social Media, Project Management, and Digital Marketing
Senior Marketing Manager
Cable One / Sparklight
January 2020–December 2021
- In the first quarter of 2021, Hargray Communications, the company I was employed by, was acquired by Cable One/Sparklight (NYSE: CABO) for a significant amount of $2.2 billion.
- Managed the continuous monitoring and evaluation of digital marketing campaigns, conducting regular assessments to measure performance against predetermined objectives, including key KPIs such as CAC, ROAS, CPL, and other pertinent metrics.
- Increased B2C sales 59% above projections and adapted the marketing model to accommodate more B2B sales triage.
- Verified that all print and digital initiatives, tools, and campaigns were designed to improve performance and align with departmental business objectives.
- Assessed emerging technologies through the application of thought leadership and an adoption perspective, where applicable, with a desire to allow their business to expand.
- Utilized analytical reasoning to examine and enhance the end-to-end customer experience across multiple channels, including the Drupal-based website and other customer touchpoints.
- Manage marketing automation, including email triggers and batch campaigns, via Microsoft Azure, Salesforce, and other systems throughout the customer lifecycle. Predict the outcomes of diverse strategies and advocate for resource prioritization.
- Coordinated the analytical aspects of customer-facing digital and print marketing initiatives and marketing automation platforms for online lead generation and customer acquisition.
- From conception to completion, you oversaw a variety of projects and priorities with strict deadlines.
- Identifying and targeting customer and prospect populations for integrated marketing campaigns that meet lead generation, revenue, and margin objectives.
- Utilized a diverse array of digital assets, tools, and technologies to achieve the highest level of success.
- Skills Applied: Product Management, Business-to-Business (B2B), Analytics, Marketing Operations, Performance Metrics, Paid Social Media, Acquisition Marketing, Social Media Marketing, Web Development, Marketing, Social Media, Project Management, and Digital Marketing
Marketing Director
Spinnaker Resorts
August 2011–December 2019
- Certified that all print and digital initiatives, tools, and campaigns were developed to enhance performance and align with business departmental goals.
- Administered the measuring and reporting of the performance of digital marketing campaigns and examined them against goals (ROI, ROAS, and KPIs) on hourly, daily, weekly, monthly, quarterly, and annual timelines.
- Assessed emerging technologies through the employment of thought leadership and perspective for adoption where appropriate, with an instilled desire to allow their business to grow.
- Leveraged analytical thinking skills to effectively examine and improve the end-to-end customer experience across multiple channels and customer touch points.
- Manage marketing automation, including email triggers and batch campaigns, throughout the customer lifecycle via Hubspot, Salesforce, and other systems. Forecast results from various tactics and advocate for resource prioritization.
- Navigated the analytical coordination of customer-facing digital and print marketing initiatives and marketing automation platforms for online lead generation and customer acquisition.
- Presided over a wide variety of projects and priorities with strict deadlines from inception to delivery.
- Increased sales 59% over plan and transitioned the marketing model to accommodate more triage for B2C sales.
- Identifying and targeting customer and prospect populations for integrated marketing campaigns that meet lead generation and revenue targets and contribute to margin targets.
- Successfully employed a wide range of digital assets, tools, and technologies to achieve maximum success.
- Skills Applied: Product Management, Analytics, Marketing Operations, Performance Metrics, Paid Social Media, Acquisition Marketing, Social Media Marketing, Web Development, Marketing, Social Media, Project Management, and Digital Marketing
Marketing Director
Salty Dog, Inc.
March 2008–July 2011
- Designed, developed, and implemented the annual communication plan to implement a margin-based increase in annual corporate earnings.
- Utilizing digital methods to sell and track tens of thousands of Salty Dog clothing items and accessories online, while keeping pace with in-store sales at multiple physical locations, resulted in a significant increase in revenue and a reduction in cost inefficiencies.
- Maintained all print and multi-channel digital media campaigns with a focus on increasing brand awareness and driving sales beyond our goals while remaining within budget.
- Prior to the development of improved print and online marketing campaigns, we clearly and effectively communicated results, analysis, and recommendations regarding our digital strategy to the team.
- Supervised all aspects of marketing platforms, such as cross-device targeting, digital display, retargeting, and paid search using Google Ads and Facebook ad campaigns.
- I supervised and directed complex marketing campaigns and projects for digital and print materials across all of my operations, including the web design for six websites.
- Developed and fine-tuned an email marketing program with targeted communications and offers to increase sales and customer retention.
- Skills Applied: Analytics, Performance Metrics, Paid Social Media, Acquisition Marketing, Social Media Marketing, Web Development, Marketing, Social Media, Project Management, and Digital Marketing
Education
Bachelor’s Degree in Literature and Rhetoric, University of Waterloo, 1995-1999
I studied Literature and Rhetoric for my bachelor’s degree while attending the University of Waterloo. I have a solid foundation in critical thinking, persuasive writing, and effective communication thanks to this program. During my co-op program, I had the distinct pleasure of managing the online presence and school networks for the Upper Grand District School Board, gaining valuable experience in optimizing online platforms. Through challenging coursework, I improved my writing abilities and gained a comprehensive understanding of rhetorical techniques. My educational background has had a big impact on my ability to produce compelling and impactful content in various professional settings.
Resume Certifications
Apple Search Ads Certification
Apple Search Ads Certification
Received: July 23, 2023
Expires: ASA Certification does not have an expiration date.
Google Ads Certifications
Google Ads Display Certification
Received: June 29, 2023
Expires: June 29, 2024
Google Ads Search Certification
Received: June 30, 2023
Expires: June 30, 2024
Google Analytics Certification
Received: June 30, 2023
Expires: June 30, 2024
Shopping ads Certification
Received: July 1, 2023
Expires: July 1, 2024
Google Ads Apps Certification
Received: July 1, 2023
Expires: July 1, 2024
Google Ads Video Certification
Received: July 2, 2023
Expires: July 2, 2024
Google Ads – Measurement Certification
Received: July 3, 2023
Expires: July 3, 2024
AI-Powered Performance Ads Certification
Received: July 4, 2023
Expires: July 4, 2024
LinkedIn Ads Certifications
LinkedIn Certified Marketing Insider
Received: July 22, 2023
Expires: Maintaining the certification requires consistent engagement with the platform.
Credential ID: dunt79yumj25
LinkedIn Marketing Solutions Fundamentals
Received: July 22, 2023
Expires: July 22, 2025
Credential ID: nipmpscwg8jn
LinkedIn Marketing Strategy
Received: July 22, 2023
Expires: July 22, 2025
Credential ID: fn2cgpnrc796
LinkedIn Creative Strategy
Received: July 22, 2023
Expires: July 22, 2025
Credential ID: qdhtarts49d3
Microsoft Ads Certifications
Email Marketing Certifications
Klaviyo Partner Certification
Received: July 25, 2023
Expires: January 25, 2025
Credential ID: 3wi47do5y73d
Klaviyo Product Certification
Received: July 26, 2023
Expires: January 26, 2025
Credential ID: h5ngdr7papjt
Constant Contact Certified Partner
Received: July 28, 2023
Expires: January 28, 2024
Credential ID: not issued