Welcome to my online presence, which is a reflection of my vast decades long journey through the exciting fields of digital marketing, marketing operations, and project management.

What sets me apart and benefits your business? With decades of marketing expertise, I’ve driven brand expansion and success for numerous enterprises. Let’s discuss how my consultation can elevate your business to new heights. Hire me today!

My Journey

I started my career at the turn of the century when digital marketing was a fledgling field. I’ve since been part of its transformation, navigating its twists and turns with resilience and foresight, leaving footprints in diverse industries. I’m particularly recognized for my effective marketing projects and successful campaigns across various verticals.

Consultation Services

In an effort to share my wealth of knowledge, I now offer detailed, 30 and 60 minute consultation services. My services encompass areas such as HubSpot CRM, Google Ads, Apple Search Ads, TikTok marketing, Social Media Marketing (SMM), Search Engine Optimization (SEO), and B2C/B2B Software as a Service (SaaS) growth.

My consulting objective? To leverage my considerable experience and help your business soar to new heights.

Skills and Expertise

• Relationship Management: Fostering strong relationships with key stakeholders, clients, and team members.
• Team Leadership: Leading teams to achieve project goals, ensuring efficiency and effectiveness.
• Data Analysis: Extracting meaningful insights from complex data sets to drive decision-making.
• Market Research: Conducting comprehensive research to understand market trends and consumer behavior.
• CRM Consulting: Offering expert advice on Customer Relationship Management tools and practices, especially HubSpot CRM and Pardot.
• Social Media Marketing: Strategizing and executing effective social media campaigns across platforms like TikTok, LinkedIn, Pinterest, and Meta.
• Search Engine Marketing (SEM): Implementing successful strategies to enhance online visibility. Apple Search Ads is a keystone to promoting an application online.
• Display Advertising: Creating and managing impactful display ads for brand promotion.
• Business Development: Spearheading initiatives for business growth and expansion.
• Lead Generation: Implementing effective strategies to attract and convert potential customers.
• Sales: Driving sales through more strategic planning and execution.

Accomplishments

Under my leadership as the Director of Performance Marketing at Rocket Fuel Labs, I’ve had the pleasure of:

• Overseeing B2B and B2C online advertising and analyzing large amounts of data to pinpoint trends that helped us tailor our strategies and increase conversion rates by 35%, or more for many clients.
• Searching for target audiences and opportunities, leading the execution of marketing operations that resulted in a 60% increase in brand visibility.
• Administering all aspects of various projects and priorities, successfully completing 100% of projects within the specified time frame and budget.
• Liaising with senior leadership and various other personnel and teams, ensuring the client’s marketing support structure is driving their business forward at all times.

If you’re seeking expert guidance in digital marketing, or if you simply want to connect and learn from each other, don’t hesitate to reach out. I believe in the power of collaboration and shared wisdom. Together, we can redefine the boundaries of digital marketing for your business.

Book a 30 minute consultation or an in-depth 60 minute interview where we can explore your unique challenges and devise strategies to overcome them. Let’s embark on a journey together to propel your business to unprecedented heights.

Defining Success

Success, to me, isn’t just about the numbers, but also about the relationships built, the learning acquired, and the challenges overcome. Here are a few professional highlights that I am particularly proud of:

1. I was instrumental in developing Hargray’s B2B and B2C online advertising strategies while serving as the company’s senior marketing manager. This contributed to a large increase in brand recognition and consumer engagement thanks to an e-commerce solution I championed from start to production, and then continually optimized for more qualified conversions.
2. I’m pleased to have played a key role in the effective rollout of a number of marketing programs for clients of Seaside Networking that made use of SEO/SEM tactics, social media marketing, and display advertising. These initiatives under my management saw an average increase in lead generation of 45% and a consistent 30% rise in revenues.
3. I have been the driving force behind a number of CRM consulting projects that optimized customer relationship management platforms for enhanced business performance and client delight. These initiatives improved client retention rates by 25%.

Thought Leadership

Beyond my professional accomplishments, information sharing is a strongly held interest of mine. With a focus on the most recent developments in digital marketing, the potential of SEO and SEM, and the significance of data-driven marketing tactics, I regularly engage in authoring articles, running webinars, and delivering speeches at industry events. You will notice about me that I want to encourage discussion among other business experts and serve as an inspiration and mentor.

My Approach

At the core of my professional philosophy is the belief that marketing is both an art and a science. The art lies in creating engaging, compelling content and campaigns that resonate with audiences. The science involves leveraging data analysis and market research to understand customer behavior and market trends. Balancing these two aspects is my key to delivering successful marketing solutions.

Core Values

I believe that core values are the bedrock of any successful professional, and over my decades long journey, I have sought to embody these key principles:

• Innovation: Staying ahead of the curve by embracing emerging trends and technologies in digital marketing.
• Collaboration: Building strong relationships with clients, colleagues, and industry peers to create synergies and shared successes.
• Integrity: Upholding transparency, honesty, and ethical standards in all professional engagements.
• Excellence: Striving for the highest quality in all initiatives, ensuring client satisfaction and business growth.

Continuous Learning

The rapidly evolving landscape of digital marketing necessitates continuous learning. I am committed to staying abreast of industry developments and regularly updating my skillset. I also enjoy sharing this knowledge with the community through articles, webinars, and consultation services.

Professional Networks

Over the years, I have become part of a broad network of professionals across various sectors. My connections extend beyond marketing experts to industry thought leaders, tech innovators, and business executives.

Testimonials

Don’t just take my word for it. Here are some words of appreciation from colleagues and clients that I’ve had the pleasure of working with over the years:

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“A driven, innovative, energetic, precise, dynamic, and strategic marketing expert. We could always rely on him to offer superior operations that deliver profitable results on time and under budget.“

— A Former Director at Hargray.

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I invite you to explore my website and discover how I can assist you in your business growth journey. Here’s to a fruitful and rewarding collaboration!

Robert Cecil Online

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