Increase Your Marketing Strategies with Expert Consultation to Make the Most of Apple Search Ads
With my professional consultation, you can maximize the potential of Apple Search Ads (ASA) and completely transform your marketing tactics. In the world of digital advertising, ASA offers unmatched success, and I’ll help you set up and fine-tune your campaigns for outstanding outcomes.
Continued reading from Apple Search Ads (ASA) – Part 1
Exact Match Keyword Practice for Strategic Bidding
Exact match keywords are amplified by strategic bid management. I’ll help you place aggressive bids to make sure your ads dominate search results and effortlessly reach your target audience.
Optimal Bid Amounts for Broad Match and Search Match Keywords: A Balancing Act
Find the ideal balance between broad match and search match bid amounts. My consultation offers suggestions and insights for successfully attracting potential clients.
Utilizing Advanced Analytics to Discover Insights and Improve Performance
The potential of your campaign can be unlocked with advanced analytics. I provide in-the-moment data analysis with actionable insights to improve strategies and increase ROI.
Innovative Ad Formats: Encourage Engagement and Imagination
Adopt a creative mindset by using eye-catching ad formats. My advice is used to create captivating advertisements that spark the imagination and result in unparalleled engagement.
Utilizing the Potential of Different Keyword Match Types to Connect with Accuracy
For precise targeting, make strategic use of keyword match types. I’ll show you how to successfully reach your target audience.
A World of Possibilities Awaits You: Customized Marketing Strategies
ASA believes in the power of personalization. My consultation offers tailored guidance for marketing strategies that align with your unique goals and vision. Maximize your marketing endeavors with Apple Search Ads and my expert consultation. Unleash the potential of your strategies today!
Display your app on Apple’s App Store using pertinent ad creative.
The metadata you provided in App Store Connect, the software used to upload, submit, and manage apps on the App Store, is automatically used to create your ads.
- Improve the metadata for App Store Connect.
- Make the most of the product page for your app.
- Create customized search results ads.
- Create your own product pages in App Store Connect to begin with.
- Make various search results ads.
Improve the metadata for App Store Connect.
Ads are based on the App Store Connect-uploaded metadata for your product page. Many components of your metadata have the potential to increase the effectiveness of your ad.
Your app’s name, icon, and subtitle are included in every advertisement along with an ad disclosure icon. Additionally, search results ads may include images and app previews from a unique product page you design in App Store Connect. Additionally, tapping on the Today tab ads directs users to a specific product page. Today tab ads’ backgrounds will be generated from your assets and given a blurred, darkened appearance.
The metadata you provided in App Store Connect, the software used to upload, submit, and manage apps on the App Store, is automatically used to create your ads.
- Improve the metadata for App Store Connect.
- Make the most of the product page for your app.
- Create customized search results ads.
- Create your own product pages in App Store Connect to begin with.
- Make various search results ads.
Creating customized product pages in App Store Connect.
To highlight particular app features or content, you can create up to 35 custom product pages in App Store Connect. Different screenshots and app previews from those on your default App Store product page can be included on each custom product page.
In your default search results ad, the first three screenshots uploaded to your App Store product page will appear. Custom product pages allow you to use extra assets to create more ad variations.
Without submitting new app versions, you can always create new custom product pages in App Store Connect if you intend to run variations of search results or Today tab ads. All you require is App Store Connect account access with the Marketing role. Each customized product page comes with a special URL that you can use in all of your marketing correspondence.
Search Results Ad Variations
In App Store Connect, you can create up to 35 custom product pages to highlight specific app features or content. Each custom product page can have different screenshots and app previews than your default App Store product page.
If you want to run search results ad variations or Today tab ads, you can create new custom product pages in App Store Connect at any time without having to submit new app versions. All you need is App Store Connect account access with the Marketing role. Each custom product page comes with its own URL that you can use in your marketing communications.
Today Tab Ads
You’ll choose the custom product page you want to use as the tap destination for your Today tab ad. Remember that your custom product page must be translated into the primary language of the country or region where your campaign will run.
Apple Search Ads will review your app’s icon, name, and subtitle to ensure they comply with our Today tab ad content guidelines and Apple Advertising Policies.
You can use different app previews, screenshots, and promotional text in each of your custom product pages in App Store Connect. The same assets will appear in your ad if you use a custom product page to create an ad variation in Apple Search Ads. You could, for example, focus your ad creative on app features or imagery that appealed to a specific audience.
Important Takeaways Custom Product Pages
- The metadata you’ve uploaded to App Store Connect, the tool used to create your App Store product page, is used to generate ads.
- All ads include an ad disclosure icon as well as your app’s name, icon, and subtitle.
- Custom product pages serve as the foundation for your ad creative in search results ad variations. Custom product pages are now the tap destination for tab ads.
- You can include up to 35 custom product pages in your ad creative to highlight different app features or content.
- You can create new custom product pages in App Store Connect at any time for search results ad variations and Today tab ads without submitting new app versions.
A Note About Personalized Ads Option
Apple-delivered advertising assists people in discovering apps, products, and services while maintaining user privacy. Apple uses information about a user to serve ads that are more relevant to them in order to deliver personalized ads.
If a user does not want to receive personalized advertisements, they can disable the Personalized Ads setting on their device. This may not reduce the number of advertisements received, but the advertisements may be less relevant to the user.
ASA Privacy and Personalization Takeaways
- You can create a campaign only for an app that’s live on the App Store.
- At the campaign level, you can select an ad placement, choose countries and regions, and set a daily budget.
- At the ad group level, you can set your max CPT bid.
- iOS users can opt out of targeted ads by turning Personalized Ads off.
- For search results campaigns, you can also add keywords, determine keyword match types and bids, and create ad variations at the ad group level.
- For a product pages campaign, you can run your ad across all relevant app categories or choose to include or exclude app categories like yours.
- You can invite team members to join your account or campaign groups, and you can assign them specific roles that govern their level of access.
- The Campaigns dashboard serves as your entry point to other dashboards, reviewing campaign results, and monitoring campaign changes and activity.
- You can view performance data, manage your settings, and customize metrics across your dashboards.
- The Search Terms tab displays key metrics – such as terms that resulted in impressions, taps, and conversions – that can provide useful insights for managing keywords and bids in search results campaigns.
- The Campaign Management API extends the functionality of Apple Search Ads by allowing you to manage accounts and campaigns more efficiently.
Insights to Maximize Campaign Results
We can access key metrics associated with exact match keywords on the Bid Recommendations page, including impression share and rank. These can assist us in determining how competitive we are for keywords. We can also see how frequently our ad appears for each keyword.
Impression Share Metrics
Impression Share Metrics for search results ads make it easier to identify opportunities to get more bang for your buck with your keywords and budget.
Rank
Rank is how your app ranks in terms of impression share compared to other apps in the same countries and regions. Rank is displayed as numbers from 1 to 5 or >5, with 1 being the highest rank. This metric is only available in predefined Impression Share custom reports and on the Recommendations page.
Search Popularity
The popularity of a search term based on App Store searches is referred to as search popularity. The search popularity is represented by numbers ranging from 1 to 5, with 5 being the most popular. Search popularity can assist you in determining which keywords may offer the best opportunities to drive campaign performance.
ASA Custom Reports
On the Bid Recommendations page, we can view key metrics associated with exact match keywords, such as impression share and rank. These can help us determine how competitive our keywords are. We can also see how often our advertisement appears for each keyword.
- You can view and compare campaign or ad group-level performance across a variety of key metrics on the Charts dashboard.
- Custom reports allow you to easily access and schedule detailed campaign performance data at the granularity you require.
- You can use predefined Daily or Weekly Impression Share custom reports to see your app’s impression share, rank, and search popularity on the App Store.
- The Apple Ads Attribution API tracks and attributes app downloads from Apple Search Ads campaigns.
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