Fusing Creativity & Technical Excellence
A senior marketing director with over two decades of experience, I have excelled in the digital marketing landscape, specializing in SaaS, B2B, and B2C services and products. Most recently, as the Director of Performance Marketing at Rocket Fuel Labs, I demonstrated an ability to merge strategic insight, advanced technical proficiency, and creative marketing solutions to deliver exceptional results within budget and timeline constraints. My expertise extends to leading cross-functional teams, orchestrating innovative digital strategies that enhance SMB and enterprise performance, and strategizing SEO, SEM, UX, and content initiatives. I possess a solid history of harnessing agile methodologies, managing sophisticated marketing flows, and leveraging analytics processes through tools like Google Analytics. My leadership and strategic planning have consistently propelled revenue growth, increased market share, and refined marketing processes across diverse industries. I am dedicated to keeping up with digital trends, instilling best practices in my team, and outperforming expectations to drive substantial business improvements.
| Skills | Experience | Example of Use |
|---|---|---|
| HubSpot CRM | Expert | Streamlined CRM processes for clients, improving their customer retention by 25%. |
| Google Ads | Expert | Led numerous Google Ads campaigns that increased lead generation by 45% or more. |
| TikTok Marketing | Advanced | Executed a number of TikTok campaign that significantly increased brand visibility among younger demographics. |
| Social Media Marketing | Expert | Implemented SMM strategies that resulted in a 30% growth in sales and brand awareness for numerous clients. |
| SEO | Expert | Developed and executed an SEO strategy that improved website ranking and organic traffic by 40% for a well-known luxury brand. |
| B2C SaaS Growth | Expert | Devised strategies that contributed to a 35% growth rate in a B2C e-commerce startup. |
| B2B SaaS Growth | Expert | Drove a B2B SaaS project that resulted in 50% YOY growth for a client featured that was featured on Shark Tank. |
| Relationship Management | Expert | Successfully managed cross-functional teams and nurtured client relationships, leading to long-term partnerships, SOW renewals, and repeat business. |
| Team Leadership | Expert | Led a team of 7 marketers at Rocket Fuel Labs, driving the successful completion of various marketing projects. |
| Data Analysis | Advanced | Leveraged data analysis to identify key market trends and customer behaviors, informing marketing strategies. |
| Market Research | Advanced | Conducted comprehensive market research for new product launches that led to their successful positioning in the market. |
| SEM | Expert | Coordinated SEM efforts that improved paid traffic by 35% and reduced CPA. |
| Display Advertising | Expert | Creative display advertising campaigns enhanced brand visibility and customer engagement. |
| Business Development | Expert | Initiated new business opportunities that resulted in a 40% increase in revenue for some clients. |
| Lead Generation | Expert | Implemented lead generation strategies that increased the prospect pipeline by more than 30% for a top-tier salon booking platform. |
| Sales | Advanced | Worked closely with client’s sales teams to align marketing initiatives and sales goals, contributing to a 20% increase in quarterly sales. |
I look forward to the opportunity of not just sharing my expertise, but also learning from your experiences and perspectives. Connect with me today, and let’s embark on a journey of shared growth and success.
Thank you for visiting my space. Explore, connect, and let’s revolutionize the world of digital marketing together.
Marketing Insights
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How to Fix Unassigned Traffic in Google Analytics 4
Introduction Unassigned traffic in Google Analytics 4 (GA4) can be a significant challenge for digital marketers. It leads to incomplete data, making it difficult to measure the success of marketing efforts. This article will cover the common causes of this type of traffic in GA4 and provide tips to ensure accurate tracking and optimization of…
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LinkedIn Marketing for Sales and Business Growth
LinkedIn, often hailed as the go-to platform for professionals, stands as a double-edged sword in the world of business. On one side, it offers unparalleled opportunities for growth, networking, and sales. On the other hand, it is infamous for being flooded with ineffective cold messages and relentless sales pitches. Many users express their aversion to…
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Business Vision: Unleashing Your Potential for Long-Term Success
In the fast-paced world of business, success often seems elusive. Many entrepreneurs and brand owners find themselves navigating the complex landscape of the market without a clear sense of direction. However, it’s crucial to understand that defining what you want for your business or brand is the keystone to unlocking the doors of success. In…
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AIDA: Attention, Interest, Desire, and Action
In the fast-paced realm of digital marketing, where every second counts, capturing your audience’s attention and guiding them through a seamless journey towards conversion is paramount. This is where the AIDA model comes into play. AIDA, an acronym for Attention, Interest, Desire, and Action, is a time-tested framework that has been a cornerstone of successful…
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Healthcare Digital Marketing Tips
Welcome to a deep dive into the intricate world of digital marketing within the healthcare sector. As an enthusiastic digital marketer, I am absolutely thrilled to guide you through the intricacies of digital marketing within the ever-evolving healthcare sector. In this comprehensive journey, we’ll delve deep into the nuanced world of digital marketing strategies for…
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The Importance of Backup Users in your Marketing Channels
Why It Should Be Done In today’s rapidly evolving digital landscape, the importance of safeguarding your organization’s marketing assets and operations cannot be overstated. Setting up backup users is not only a fundamental cybersecurity practice but also a strategic move towards ensuring the resilience and continuity of your digital marketing endeavors. It’s in this context…
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Fortify Your Digital Marketing Security: A Fail-Safe Guide
Hey there, fellow marketers! Imagine this: You’ve poured your heart and soul into crafting the perfect digital marketing campaign. The excitement is palpable, but have you armored your digital marketing empire against potential threats? Buckle up as we delve deep into the world of digital marketing security, failover strategies, and backup plans to ensure your…
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Cost of Inaction in Marketing Can Be Staggering
You’ve probably heard the phrase, “You have to spend money to make money.” But have you ever considered the hidden cost of not spending money, especially in the fast-paced world of digital marketing? Enter the concept of COI, or Cost of Inaction. It’s not just the price tag you see; it’s the vast ocean of…
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Elevate Your SEO Strategy with Robert Cecil: A Singular Force in SEO Excellence
In the dynamic realm of digital marketing, a well-crafted SEO strategy is your compass, guiding you through the ever-shifting terrain of online visibility. Robert Cecil, a professional SEO expert, stands as a beacon of innovation and adaptability, redefining the art of SEO. Discover why enlisting his expertise can reshape your SEO strategy and lead you…
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Unlock Unparalleled Success with Robert Cecil’s Digital Marketing Strategies and SEO Services
Unlock unparalleled success with Robert Cecil’s digital marketing strategies and SEO services. Step into the future of relentless growth and amplified visibility.
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