Fusing Creativity & Technical Excellence
A senior marketing director with over two decades of experience, I have excelled in the digital marketing landscape, specializing in SaaS, B2B, and B2C services and products. Most recently, as the Director of Performance Marketing at Rocket Fuel Labs, I demonstrated an ability to merge strategic insight, advanced technical proficiency, and creative marketing solutions to deliver exceptional results within budget and timeline constraints. My expertise extends to leading cross-functional teams, orchestrating innovative digital strategies that enhance SMB and enterprise performance, and strategizing SEO, SEM, UX, and content initiatives. I possess a solid history of harnessing agile methodologies, managing sophisticated marketing flows, and leveraging analytics processes through tools like Google Analytics. My leadership and strategic planning have consistently propelled revenue growth, increased market share, and refined marketing processes across diverse industries. I am dedicated to keeping up with digital trends, instilling best practices in my team, and outperforming expectations to drive substantial business improvements.
Skills | Experience | Example of Use |
---|---|---|
HubSpot CRM | Expert | Streamlined CRM processes for clients, improving their customer retention by 25%. |
Google Ads | Expert | Led numerous Google Ads campaigns that increased lead generation by 45% or more. |
TikTok Marketing | Advanced | Executed a number of TikTok campaign that significantly increased brand visibility among younger demographics. |
Social Media Marketing | Expert | Implemented SMM strategies that resulted in a 30% growth in sales and brand awareness for numerous clients. |
SEO | Expert | Developed and executed an SEO strategy that improved website ranking and organic traffic by 40% for a well-known luxury brand. |
B2C SaaS Growth | Expert | Devised strategies that contributed to a 35% growth rate in a B2C e-commerce startup. |
B2B SaaS Growth | Expert | Drove a B2B SaaS project that resulted in 50% YOY growth for a client featured that was featured on Shark Tank. |
Relationship Management | Expert | Successfully managed cross-functional teams and nurtured client relationships, leading to long-term partnerships, SOW renewals, and repeat business. |
Team Leadership | Expert | Led a team of 7 marketers at Rocket Fuel Labs, driving the successful completion of various marketing projects. |
Data Analysis | Advanced | Leveraged data analysis to identify key market trends and customer behaviors, informing marketing strategies. |
Market Research | Advanced | Conducted comprehensive market research for new product launches that led to their successful positioning in the market. |
SEM | Expert | Coordinated SEM efforts that improved paid traffic by 35% and reduced CPA. |
Display Advertising | Expert | Creative display advertising campaigns enhanced brand visibility and customer engagement. |
Business Development | Expert | Initiated new business opportunities that resulted in a 40% increase in revenue for some clients. |
Lead Generation | Expert | Implemented lead generation strategies that increased the prospect pipeline by more than 30% for a top-tier salon booking platform. |
Sales | Advanced | Worked closely with client’s sales teams to align marketing initiatives and sales goals, contributing to a 20% increase in quarterly sales. |
I look forward to the opportunity of not just sharing my expertise, but also learning from your experiences and perspectives. Connect with me today, and let’s embark on a journey of shared growth and success.
Thank you for visiting my space. Explore, connect, and let’s revolutionize the world of digital marketing together.
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